CussonsMedia is based on a simple premise – to create authentic content that engages, inspires and drives change. Why do we focus on agriculture? Because after a lifetime of being in and around agriculture – both practical and scientific – it’s our passion. Simple.
What makes us great at what we do is a unique skill set in three key areas.
Agriculture - Media - Science
CussonsMedia is in the unique situation for a rural media agency of having an ‘in-house’ agronomist – Kelly is a trained professional agronomist who worked fulltime for Elders for many years, and still provides agronomic services for ‘Kunmallup Pastoral Co’, her family’s farming operation in WA. Key areas of expertise include weeds, disease and pest control, nutrition and rotation management for canola, wheat, barley, oats, lupins and sub clover. She also sits on the board for Kunmallup and manages grain marketing for the business.
With Directors Kelly and David both hailing from farming families in the Great Southern region of Western Australia, they have in-depth knowledge of practical crop and livestock production. David and Kelly managed the Cussons family farms in Western Australia for many years, developing a strong understanding of practical agriculture.
David has worked in the Australian agricultural media sector for many years, starting as a cadet with ABC Rural in 1998. He was one of the youngest ever Country Hour presenters, going straight from cadet to a senior role as WA Country Hour presenter in 2000. He has reported on the agricultural industry in Esperance, Bunbury, Toowoomba, Burnie and also Melbourne, where he presented the National Rural News bulletin. He has been a Director of CussonsMedia since the business was founded in 2010.
David has an honours degree in Agricultural Science from the University of Western Australia and is a graduate of the Texas A&M University Executive Program for Agricultural Producers. A 2009 Nuffield Scholar and past Director of Nuffield Australia, David used his scholarship to develop strategies to help the agricultural sector better communicate with the public.
Kelly holds an honours degree in Natural Resource Management from the University of Western Australia. She is a trained broadacre agronomist who brings significant technical knowledge to CussonsMedia clients.
Creative Director – David Cussons
Technical Director – Kelly Cussons
Head Camera Operator – Matt Davies
Visual Content – We work with talented camera operators and producers across Australia, who are experienced at delivering high-end media content in regional areas.
Graphic Designer – Angela Maroske